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About us

Rakuten is a global powerhouse, with deep roots in Asia, and dominance in Japan.

We enable our clients globally to send their guests anywhere in the world – all delivered through the latest scalable cutting-edge technology.

Rakuten Travel Xchange is the hotel wholesale and travel technology division within the Rakuten group. We distribute our global inventory and the directly negotiated rates of Rakuten Travel and Rakuten LIFULL STAY.


Why is ‘Xchange’ in our name?

The word ‘Xchange’ centers around sharing and trading. We believe in trade which provides more openness and inclusiveness. Travel is an ideal way to spread this philosophy and break down the barriers to sharing experiences, cultures, and ideas.

We act as both a buyer and a seller as we trade inventory, rates, and facilitate individual experiences around the globe. These exchanges are what link us together and encourage a brighter, more prosperous, and more peaceful future for all.

Rakuten’s mission is to contribute to society by creating value through innovation and entrepreneurship. By providing high-quality services that help our users and partners grow, we aim to advance and enrich society.

Lastly, financial stability is uncommon in the business of travel distribution. As part of the Rakuten Group, with global transaction volume exceeding US$100 Billion and a membership base over 1 billion people, we feel ideally positioned to take a leadership role in the safe trading of travel products.

Global Mindset

Global Mindset

The group includes over 70 companies operating in nearly every country on Earth, and whether sponsoring the Golden State Warriors of the NBA in the US, FC Barcelona in Europe, or Spartan races everywhere in the world, our focus is global.

Travel is no different, and Rakuten Travel Xchange is armed with the inventory, the rates, and the technology to leverage our global presence and size for our partners benefit.

Asian Roots

Asian Roots

With deep roots in Asia, we’ve sourced our inventory through tight partnerships with the largest travel players in the region all the way through the smallest and most localized providers in each destination.

This level of granularity is not something that can be achieved from afar. Our team lives, breathes, and knows Asia so you don’t have to.

Japan Dominance

Japan Dominance

Japan is one of the hottest tourist destinations in the world, and with the Olympics postponed until 2021, now is the time to prepare for promoting Japan.

Well-known as one of the toughest countries to sources accommodation inventory, Rakuten Travel Xchange provides access to tens of thousands of directly contracted hotels, ryokans, and vacation rentals.

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